Privacy Policy  
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Last updated: January 12, 2025
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This Privacy Policy describes how Opti Threads (the "Site", "we", "us", or
"our") collects, uses, and discloses your personal information when you
visit, use our services, or make a purchase from (the "Site") or otherwise
communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services,
whether you are a customer, website visitor, or another individual whose
information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the
Services, you agree to the collection, use, and disclosure of your
information as described in this Privacy Policy. If you do not agree to this
Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
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We may update this Privacy Policy from time to time, including to reflect
changes to our practices or for other operational, legal, or regulatory
reasons. We will post the revised Privacy Policy on the Site, update the
"Last updated" date and take any other steps required by applicable law.
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How We Collect and Use Your Personal Information
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To provide the Services, we collect and have collected over the past 12
months personal information about you from a variety of sources, as set
out below. The information that we collect and use varies depending on
how you interact with us.
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In addition to the specific uses set out below, we may use information we
collect about you to communicate with you, provide the Services, comply
with any applicable legal obligations, enforce any applicable terms of
service, and to protect or defend the Services, our rights, and the rights of
our users or others.

What Personal Information We Collect
The types of personal information we obtain about you depends on how
you interact with our Site and use our Services. When we use the term
"personal information", we are referring to information that identifies,
relates to, describes or can be associated with you.

The following sections describe the categories and specific types of personal information we
collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may
include:
   •    Basic contact details including your name, address, phone number,
email.
   •    Order information including your name, billing address, shipping
address, payment confirmation, email address, phone number.
   •    Account information including your username, password, security
questions.
   •    Shopping information including the items you view, put in your
cart or add to your wish list.
   •    Customer support information including the information you choose
to include in communications with us, for example, when sending a
message through the Services.
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Some features of the Services may require you to directly provide us with
certain information about yourself. You may elect not to provide this
information, but doing so may prevent you from using or accessing these
features.
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Information We Collect through Cookies
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We also automatically collect certain information about your interaction
with the Services ("Usage Data"). To do this, we may use cookies, pixels
and similar technologies ("Cookies"). Usage Data may include information
about how you access and use our Site and your account, including device
information, browser information, information about your network
connection, your IP address and other information regarding your
interaction with the Services.
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Information We Obtain from Third Parties
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Finally, we may obtain information about you from third parties,
including from vendors and service providers who may collect
information on our behalf, such as:
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   •    Companies who support our Site and Services, such as Shopify.
   •    Our payment processors, who collect payment information (e.g.,
bank account, credit or debit card information, billing address) to process
your payment in order to fulfill your orders and provide you
with products or services you have requested, in order to perform our contract
with you.
   •    When you visit our Site, open or click on emails we send you, or
interact with our Services or advertisements, we, or third parties we work
with, may automatically collect certain information using online tracking
technologies such as pixels, web beacons, software developer kits, third-
party libraries, and cookies.
Any information we obtain from third parties will be treated in
accordance with this Privacy Policy. We are not responsible or liable for
the accuracy of the information provided to us by third parties and are not
responsible for any third party's policies or practices. For more
information, see the section below, Third Party Websites and Links.
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How We Use Your Personal Information
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   •    Providing Products and Services. We use your personal information
to provide you with the Services in order to perform our contract with
you, including to process your payments, fulfill your orders, to send
notifications to you related to you account, purchases, returns, exchanges
or other transactions, to create, maintain and otherwise manage your
account, to arrange for shipping, facilitate any returns and exchanges and
to enable you to post reviews.
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   •    Marketing and Advertising. We use your personal information for
marketing and promotional purposes, such as to send marketing,
advertising and promotional communications by email, text message or
postal mail, and to show you advertisements for products or services. This
may include using your personal information to better tailor the Services
and advertising on our Site and other websites.
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   •    Security and Fraud Prevention. We use your personal information to
detect, investigate or take action regarding possible fraudulent, illegal or
malicious activity. If you choose to use the Services and register an
account, you are responsible for keeping your account credentials safe. We
highly recommend that you do not share your username, password, or
other access details with anyone else. If you believe your account has been
compromised, please contact us immediately.
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   •    Communicating with you. We use your personal information to
provide you with customer support and improve our Services. This is in
our legitimate interests in order to be responsive to you,
to provide effective services to you, and to maintain our business relationship with
you.
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Cookies
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Like many websites, we use Cookies on our Site. For specific information
about the Cookies that we use related to powering our store with Shopify,
see https://www.shopify.com/legal/cookies. We use Cookies to power and
improve our Site and our Services (including to remember your actions
and preferences), to run analytics and better understand user interaction
with the Services (in our legitimate interests to administer, improve and
optimize the Services). We may also permit third parties and services
providers to use Cookies on our Site to better tailor the services, products
and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can
choose to set your browser to remove or reject Cookies through your
browser controls. Please keep in mind that removing or blocking Cookies
can negatively impact your user experience and may cause some of the
Services, including certain features and general functionality, to work
incorrectly or no longer be available. Additionally, blocking Cookies may
not completely prevent how we share information with third parties such
as our advertising partners.
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How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to
third parties for legitimate purposes subject to this Privacy Policy. Such
circumstances may include:
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   •    With vendors or other third parties who perform services on our
behalf (e.g., IT management, payment processing, data analytics, customer
support, cloud storage, fulfillment and shipping).
   •    With business and marketing partners, including Shopify, to provide
services and advertise to you. [Our business and marketing partners will
use your information in accordance with their own privacy notices.
   •    When you direct, request us or otherwise consent to our disclosure
of certain information to third parties, such as to ship you products or
through your use of social media widgets or login integrations, with your
consent.
   •    With our affiliates or otherwise within our corporate group, in our
legitimate interests to run a successful business.  
  •    In connection with a business transaction such as a merger or
bankruptcy, to comply with any applicable legal obligations (including to
respond to subpoenas, search warrants and similar requests), to enforce
any applicable terms of service, and to protect or defend the Services, our
rights, and the rights of our users or others.
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We have, in the past 12 months disclosed the following categories of
personal information and sensitive personal information (denoted by *)
about users for the purposes set out above in "How we Collect and Use
your Personal Information" and "How we Disclose Personal Information":
Category
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Categories of Recipients
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   •    Identifiers such as basic contact details and certain order and
account information
   •    Commercial information such as order information, shopping
information and customer support information
   •    Internet or other similar network activity, such as Usage Data
   •    Vendors and third parties who perform services on our behalf (such
as Internet service providers, payment processors, fulfillment partners,
customer support partners and data analytics providers)
   •    Business and marketing partners
   •    Affiliates
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We do not use or disclose sensitive personal information for the purposes
of inferring characteristics about you.
 
The Services may enable you to post product reviews and other user-
generated content. If you choose to submit user generated content to any
public area of the Services, this content will be public and accessible by
anyone.
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We do not control who will have access to the information that you
choose to make available to others, and cannot ensure that parties who
have access to such information will respect your privacy or keep it
secure. We are not responsible for the privacy or security of any
information that you make publicly available, or for the accuracy, use or
misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated
by third parties. If you follow links to sites not affiliated or controlled by
us, you should review their privacy and security policies and other terms
and conditions. We do not guarantee and are not responsible for the
privacy or security of such sites, including the accuracy, completeness, or
reliability of information found on these sites. Information you provide on
public or semi-public venues, including information you share on third-
party social networking platforms may also be viewable by other users of
the Services and/or users of those third-party platforms without limitation
as to its use by us or by a third party. Our inclusion of such links does not,
by itself, imply any endorsement of the content on such platforms or of
their owners or operators, except as disclosed on the Services.
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Children’s Data
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The Services are not intended to be used by children, and we do not
knowingly collect any personal information about children. If you are the
parent or guardian of a child who has provided us with their personal
information, you may contact us using the contact details set out below to
request that it be deleted.
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As of the Effective Date of this Privacy Policy, we do not have actual
knowledge that we “share” or “sell” (as those terms are defined in
applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable,
and we cannot guarantee “perfect security.” In addition, any information
you send to us may not be secure while in transit. We recommend that
you do not use unsecure channels to communicate sensitive or
confidential information to us.
How long we retain your personal information depends on different
factors, such as whether we need the information to maintain your
account, to provide the Services, comply with legal obligations, resolve
disputes or enforce other applicable contracts and policies.
Your Rights and Choices
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Depending on where you live, you may have some or all of the rights
listed below in relation to your personal information. However, these
rights are not absolute, may apply only in certain circumstances and, in
certain cases, we may decline your request as permitted by law.    

•    Right to Access / Know. You may have a right to request access to
personal information that we hold about you, including details relating to
the ways in which we use and share your information.
   •    Right to Delete. You may have a right to request that we delete
personal information we maintain about you.
   •    Right to Correct. You may have a right to request that we correct
inaccurate personal information we maintain about you.
   •    Right of Portability. You may have a right to receive a copy of the
personal information we hold about you and to request that we transfer it
to a third party, in certain circumstances and with certain exceptions.

   •    Restriction of Processing: You may have the right to ask us to stop
or restrict our processing of personal information.
   •    Withdrawal of Consent: Where we rely on consent to process your
personal information, you may have the right to withdraw this consent.
   •    Appeal: You may have a right to appeal our decision if we decline
to process your request. You can do so by replying directly to our denial.
   •    Managing Communication Preferences:We may send you
promotional emails, and you may opt out of receiving these at any time
by using the unsubscribe option displayed in our emails to you. If you opt
out, we may still send you non-promotional emails, such as those about
your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by
contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We
may need to collect information from you to verify your identity, such as
your email address or account information, before providing a substantive
response to the request. In accordance with applicable laws, You may
designate an authorized agent to make requests on your behalf to exercise
your rights. Before accepting such a request from an agent, we will
require that the agent provide proof you have authorized them to act on
your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner as required under
applicable law.
 
Complaints If you have complaints about how we process your personal information,
please contact us using the contact details provided below. If you are not
satisfied with our response to your complaint, depending on where you
live you may have the right to appeal our decision by contacting us using
the contact details set out below, or lodge your complaint with your local
data protection authority.
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International Users
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Please note that we may transfer, store and process your personal
information outside the country you live in, including the United States.
Your personal information is also processed by staff and third party
service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on
recognized transfer mechanisms like the European Commission's Standard
Contractual Clauses, or any equivalent contracts issued by the relevant
competent authority of the UK, as relevant, unless the data transfer is to a
country that has been determined to provide an adequate level of
protection.
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Contact
Should you have any questions about our privacy practices or this Privacy
Policy, or if you would like to exercise any of the rights available to you,
please email us at optithreads.us@gmail.com